Dustin Soper
Hospitality Social Media and Marketing Expert
As Corporate Social Media Manager at Spire Hospitality, one of the top hospitality companies in the industry, I get to bring brands to life through social media, digital marketing, and content strategy. I’m passionate about elevating not just the company, but each individual hotel and resort—turning everyday moments into stories that connect, engage, and inspire.
With a strong background in hotel branding and recognition as one of Hotel Management’s “Forty Over 40,” I bring both creativity and a sharp eye for detail to everything I do (some might say I’m the “brand police”). I believe the little things matter—and that’s often what makes the biggest impact.
Outside of work, you’ll likely find me behind a camera, curating playlists, or planning my next trip—most likely to New York City or out to Los Angeles to catch up with my best friend.
One of the first things I notice when I check into a hotel isn't the lobby, the guest room, or even the amenities.
It's what's inside the key packet.
"It's the most wonderful time of the year..." Maybe not for everyone, but it definitely is for me!
I was just telling someone yesterday, "Forget Christmas. 'Catch Me' season is my favorite time of the year!" 🤣
Tonight’s inaugural Music Heals Live! event at highlighted the incredible impact music can have during some of life’s most difficult moments. The evening brought together artists, industry leaders, and supporters to celebrate the volunteers and advocates helping make that mission possible.
Here I am again on my soapbox about artists preserving their catalogs on digital music platforms for future generations to discover.
From LiveJournal memories to mini binder time capsules, I’m trying to find a better way to capture life’s small moments.
Picture it. It’s 2012. I’m sitting on Music Row in the office of Rolling Thunder Management trying to figure out how to get a few albums my friend Deborah Allen recorded for Capitol Records, RCA Records, and Giant Records onto digital music platforms. Spotify was just getting started. Apple Music didn’t exist yet. iTunes was king.
A big thank you to Fremantle US for including me on this new Baywatch project for Fox Entertainment! Check out the website I designed at baywatchcastingcall.com and learn more in Variety's announcement about the reboot here.
See highlights from Sin City Classic 2025, the world’s largest LGBTQ+ sports festival, including multi-sport coverage and community moments.
During a recent holiday visit, I revisited decades-old family home videos—including reunion footage from my dad’s side of the family—and discovered a moment I had never noticed before: my grandmother pulling me close and kissing me on the cheek.
This year, I once again tried to rein in my holiday card list—and while I still sent more than I planned, I’m happy to report I didn’t quite hit the 200-card milestone of years past. That said, I wanted to share the year-in-review insert that went out with my cards—consider this a little sneak peek.
I’ve been on a bit of an Annie Lennox kick this week, and it always takes me back to how I first came to know her music. Of course, everyone knows “Sweet Dreams (Are Made of This),” but for years, I had no idea who that unmistakable voice belonged to, or that she was half of one of the most iconic duos in rock music history.
Anyone who knows me or has followed me on social media for even the shortest amount of time knows that New York City my favorite city in the world (with Los Angeles following closely behind it.)
I’m always asked what to do in Nashville, so I thought putting together a list might be helpful!
I was recently listening to my Apple Music Station when “Mañana De Carnaval” from Natalie Cole en Español started playing, reminding me of what an outstanding album it is. Everything from the song selection to the promotional photos and packaging design is superb.
I can't quite recall how I stumbled upon this idea, but once I did, I knew it had to happen. My best friend, Nick, is an avid vinyl enthusiast, and his partner, Joe, is a talented photographer, so putting this project together was an easy decision.
I love Apple Music, especially the Podcasting feature where I’ve collected a ton of favorite music from some of my favorite artists. There’s also a collaborative feature where my best friend Nick and I are sharing our top 5 tracks with eachother each month.
I believe MPIX is one of the best photo printers out there, and one of the best photo printers out there, and most of what you see on my living room wall was printed by MPIX. Whether you order one photo or 100, a 4×6 photo print or a 24×36 poster print, their packaging is immaculate. Anytime I sell any of my photography I have them printed on MPIX Deep Matte Photographic paper.
Growing up, I was obsessed with office supplies - and I still can be depending on what it is (ask me about my fancy printer paper or my coil binding machine).
I love learning more about my friends. I found this book called All About Me: The Story of Your Life by Philipp Keel back in 2009 and completed it and sent it along with a blank one to several friends. Only one sent it back, Chris Beaman, and looking through it now I can see that he’s changed significantly in many areas. I can only imagine what my cringe-worthy answers look like 15 years later!
Blossom Dearie is an incredible jazz musician I've recently fallen in love with. This piece of screen-printed art is by David Mack (@drawl.ings on Instagram) and I knew I had to pick it up as soon as I saw it. I'm so in awe of talented artists like David.
Whenever I need a T-Shirt for an event and I want to design it myself, I go to TeePublic. They have great quality apparel at a low price, and the printing is great. I wore the shirt featured in this post to an event Reba was hosting at The Town Hall in Manhattan to promote her book Not That Fancy, and it was a big hit!
This interview of Jamie Lee Curtis by Kevin Pollak from 2017 is incredible. I listen to it whenever I need a morale boost.