Keep Your Marketing Team In The Loop
Thank you to CJ Arlotta from CJ Media Solutions, LLC for asking me to write a column for his "cj's weekly check-in" Substack newsletter this week! In this article, I talk about the importance of keeping your marketing team in the loop, early AND often:
If you have anyone on your team in a marketing role—whether a coordinator, manager, director, or VP—communication is key. Even more importantly, early communication is key.
Giving your marketing team a heads-up on policy changes, fee adjustments, menu updates, or facility closures (like the fitness center) allows them to ensure this information is distributed through all the appropriate channels.
Here are just a few things to consider:
Does it require a social media update? Will it impact a scheduled campaign? Is this info listed on your Facebook or Instagram pages?
Does it need to be updated on brand.com, your vanity site, LinkTree, or Issuu?
If it’s a menu change, what about mobile ordering platforms, digital in-room directories, Yelp, OpenTable, or Resy? For catering menus—Cvent?
Is there digital signage in the lobby that needs a refresh? In-room TV menus? Wi-Fi splash screens?
What about third-party platforms like Expedia, Booking.com, TripAdvisor, Google Business Profile, or your CVB portal?
On-property signage or elevator wraps—do they need to be reprinted?
Has the Front Desk been notified? Do guest key packet inserts need to be updated?
...and the list goes on.
Even if your marketing professional doesn’t directly manage all of these platforms, they’re connected to the people who do—and can get things moving efficiently.
And it's not just guest-facing changes that matter. Internal updates are just as critical. Is someone leaving the company? Your marketer may need access to social accounts, Canva files, or the leadership section on your website. Do emails need to be forwarded? Every detail counts.
In short: early communication reduces fire drills, stress, and confusion.
Set up an intro call with your marketing lead if you’re new to a role. Establish weekly check-ins with your team. Share updates during standups, via Teams, or even a quick email. We’re all in this together—and when we communicate and operate as one team, success follows.
